Monday, October 04, 2004
Now hear this: Clear Channel wants shorter, more effective ads
From the Austin Business Journal
Clear Channel Radio has created a new resource group to help its advertisers develop more efficient radio ads.
"Reducing the number of ads and promotional clutter is only part of the answer," says John Hogan, CEO of Clear Channel Radio.
"We, as an industry, must also do a better job of using the power of our medium to engage and enchant listeners with better creativity."
In July, the company said wants to reduce promotional clutter and ads running on Clear Channel radio stations.
Read the article
Austin Business Journal
Clear Channel Radio has created a new resource group to help its advertisers develop more efficient radio ads.
"Reducing the number of ads and promotional clutter is only part of the answer," says John Hogan, CEO of Clear Channel Radio.
"We, as an industry, must also do a better job of using the power of our medium to engage and enchant listeners with better creativity."
In July, the company said wants to reduce promotional clutter and ads running on Clear Channel radio stations.
Read the article
Austin Business Journal
# posted by Dave Sichak @ 2:24 PM 
